Google Search Algorithms

Google's search algorithm was the subject of a major scandal in May 2024 when confidential papers containing more than 14,000 ranking variables were released. Concerns regarding openness and trust were raised by this leak, which revealed previously unheard-of information about Google's website evaluation process.

Advanced measures including "goodClicks," "badClicks," and "lastLongestClicks" are used by Google to decide search ranks and measure user satisfaction. Instead of just measuring visitor volume, these analytics concentrate on the calibre of user interactions.
Despite Google's earlier claims, the docs verified the existence of a "site Authority" metric. This statistic affects rankings by evaluating a website's reputation and dependability based on its backlink profile and content.
Google uses demotion strategies to penalise websites with subpar user experiences, such out-of-date material or irrelevant anchor text.